NEW BALANCE GREY DAY X BALLZY

Introduced in 1988, the 574 was an instant favorite, but not just among runners. A simple design experiment combining a road and trail runner was the idea: a shoe meant to cover more terrain, and it did. Blurring the lines between performance and everyday wear, the 574 made its mark as one of the first true go-anywhere sneakers. Today, the 574 is known worldwide for its versatility, classic design and core grey colorsynonymous with our brand heritage. 

First introduced in the 1980s, the 574 was a simple design experiment combining the best of a road and trail runner to create a true go-anywhere shoe. The 574 quickly began to blur the lines between performance and everyday wear and is now known worldwide for its versatility, classic design, and core grey colorway synonymous with brand heritage.

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With a tagline of “Worn by Anyone,” theNew Balance 574 has been one of the industry’s most identifiable sneakers and today is one of the brand’s best-selling silhouettes. The Grey Day collection pays homage to the 574 in grey by releasing the original alongside two reimagined styles. The New Balance 57/40 is a fresh interpretation of the iconic model and a nod to the 574 franchise, while the Grey Day exclusive no “N” 574 Un-N-ding puts a unique twist on the classic shoe by removing the oversized “N” from each side.

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This year’s Grey Day campaign from New Balance will feature several of its star athlete ambassadors, including Coco Gauff, Jamal Murray, Sadio Mane, Sydney McLaughlin, and Tiago Lemos. By showcasing the grey styles on some of its leading athlete partners, New Balance reiterates its heritage and the versatility of the 574 and 57/40. 

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“Grey Day is an important heritage story we can tell around our signature grey colorway and classic, 574silhouette. Our tagline of ‘Worn by Anyone’ is a nod to the past, present and future of these iconic models,” says Pat Cassidy, Global Director, Consumer Marketing & Athlete Activation.

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NB ML574 | Ballzy

NB ML574 | Ballzy

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